Kim Crawford

Kim Crawford is a well-known New Zealand wine brand celebrated for its vibrant and aromatic Sauvignon Blanc. Founded in 1996, the label quickly gained international recognition for its fresh, fruit-forward style that captures the essence of New Zealand’s Marlborough region. Over the years, the brand has expanded its portfolio to include Pinot Noir, Chardonnay, and Rosé, all crafted with the same commitment to approachable, high-quality wines.

The signature Sauvignon Blanc is bright and zesty, bursting with tropical fruit flavors like passionfruit and guava, along with a crisp acidity that makes it perfect for pairing with seafood or salads. As a household name among wine lovers, Kim Crawford represents the modern, innovative face of New Zealand winemaking while staying true to its roots in expressing the unique Marlborough terroir.

Here are the Kim Crawford wines I’ve tried: